Tag Archives | printing

Allegra Dishes on Hot Marketing Trends at Dscoop8

By on February 12, 2013 in General, General marketing
Carl Gerhardt

Carl Gerhardt

This year’s Dscoop8 attendees will have an opportunity to “eavesdrop” on how a printer that is evolving into a marketing services provider is selling new services. Allegra Network’s Chairman Carl Gerhardt and Marketing/Print Division President Bob Milroy will share a presentation their franchise members are using to drive sales for new direct marketing services. “Hot Trends in Marketing Technology” covers QR codes, text messaging, PURLs, and social media services, as well as the development of cross-channel, direct mail-based campaigns. Continue Reading →

Comments { 0 }

Welcome to the birth of our blog

By on June 4, 2012 in General

Our goal is to make this a reliable place to share and trade breaking news, tips and ideas about marketing and print communications while exploring new cross-channel trends and technologies. All good stuff to make growing your business easier, faster and better.

Information evolves so rapidly in today’s world; it can be difficult for the SMB marketer to keep track of what you really need to know. We hope you’ll tell us what you think, what you want to know more about, what’s working with your marketing communications … and what isn’t. Our goal is to build a community where everyone wins with the information being shared.

We know it takes a village … our hope is for us to grow together.

Comments { 0 }