In today’s competitive environment, marketers are really feeling the pressure. It’s not enough to say you’ve sent out 1,000 direct mail pieces or your print ad was published and sent to a distribution list of 30,000. Executives want to see results. Some might be questioning why marketing communications are even necessary – especially when there are outside salespeople in their organization.
So, if you’re one of those decision makers, or you’re the one responsible for your company’s marketing communications and you need to justify your communications expenditures, here are 10 considerations to help you prove value: