Are you already blogging as part of your marketing strategy? If not, you may soon be headed in that direction. Business and corporate blogs can be valuable assets to a company’s website, creating a strong platform for their content marketing.
Before staking your claim in the blogosphere, consider your strategy. What’s the goal of the blog? What are you hoping to do with it? Think this through and check your efforts against it regularly. If you can set up metrics of any kind, these might help. Continue Reading →