Tag Archives | blogging

Go Beyond the Basic Blog

By on October 17, 2012 in General marketing, Multi-channel marketing, Social Media, Web Marketing

Are you already blogging as part of your marketing strategy? If not, you may soon be headed in that direction. Business and corporate blogs can be valuable assets to a company’s website, creating a strong platform for their content marketing.

Before staking your claim in the blogosphere, consider your strategy.  What’s the goal of the blog? What are you hoping to do with it? Think this through and check your efforts against it regularly. If you can set up metrics of any kind, these might help. Continue Reading →

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Keeping Current: Tips from Smashing

By on August 9, 2012 in General

Earlier today one of my favorite blogs to read, Smashing Magazine, published a post on how to stay up to date with a marketing and technology medium like Web. Whether you’re an in-house marketing professional, a client-side marketing manager or working agency, you’re likely familiar with just how difficult it can be to keep up with changes and developments in web marketing. Not just keep up, either, but actually understanding what (if anything) those changes can mean for your business is difficult and time consuming.

Vasilis van Gemert provides some excellent tips on how to sort and filter, how to cut through the noise, and how to digest what matters. Great stuff, and his ideas will certainly get you to the right place. Once you’ve figured out what to read, try a couple of my tried-and-true tips on how to read it: Continue Reading →

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