When your in-house team finds itself with a skill gap or a resource issue, outsourcing is an increasingly viable solution to getting the work done. Many small to medium-sized business lack the budget to keep a full-time marketing team busy. That doesn’t mean they don’t have need of high quality marketing services to meet their business goals. The solution? Work with an out-of-house provider who can be an important part of your team to get the work done.
When you decide to outsource some or all of your marketing strategy, planning or execution, keep these five points in mind. This will help you avoid some of the more common problems we hear about in the world of outsourced marketing support. Continue Reading →