There’s a book near my desk about the history of shipping on the Great Lakes. Jammed full of facts, figures and legend, it tells the story of three centuries of commerce and travel on these waters. Most striking overall is the vast changes wrought by new industrial technology over the years. And while the technology has changed, the mission has not – to deliver goods and souls safely and effectively.
The changes in all industries brought by digital technology have altered the landscape of business marketing as well. Digital innovations have indelibly etched themselves into how businesses communicate in much the same way that steel has replaced wood on massive vessels. Continue Reading →