Earlier today one of my favorite blogs to read, Smashing Magazine, published a post on how to stay up to date with a marketing and technology medium like Web. Whether you’re an in-house marketing professional, a client-side marketing manager or working agency, you’re likely familiar with just how difficult it can be to keep up with changes and developments in web marketing. Not just keep up, either, but actually understanding what (if anything) those changes can mean for your business is difficult and time consuming.
Vasilis van Gemert provides some excellent tips on how to sort and filter, how to cut through the noise, and how to digest what matters. Great stuff, and his ideas will certainly get you to the right place. Once you’ve figured out what to read, try a couple of my tried-and-true tips on how to read it:
- Make it first-thing. When I walk into the office in the morning, outside of getting a cup of coffee my first task is to fire up Feedly. Starting my day with this reading helps my brain get up to speed, and gets it in the right spot for when it comes time to execute.
- Try it post-lunch. Most everyone gets the after lunch lazies, particularly if you decided to go out and ate way too many fries. Coming back to your desk and sitting down to some mid-afternoon reading gives you the time you need to get back into work mode, and to learn something on the way.
- Read when you can’t write. Whether it’s an email, a blog post, a particularly tricky bit of website copy or anything in-between, I find that I can digest news and get myself back in a creative mode by reading what others have written.
Do you have a preferred way to read industry news? Share in the comments!