Fresh and compelling content, social media integration and a strong link profile are just a few ways to help your site move up search engine rankings. Another important factor for SEO success is using keywords and keyword phrases in strategic places throughout a website – the places that matter most to search engines. When potential customers type key words into a search engine like Google or Bing, you want your site to have the highest possible ranking. Since 94 percent of users never scroll past the first page of results (according to Marketshare.hitslink.com) the closer to the top, the better.
The Keys To Using Keywords
You can use tools like Google AdWords: External Keyword Tool to do a keyword search with the words you think are most popular. Here are a few more tips for selecting and using keywords:
• Limit your keywords and keyword phrases to those most relevant to your business. This will result in better quality traffic to your site, meaning the type of visitor you want.
• Use keywords frequently on your Web pages but don’t overuse them. A keyword appearing too many times is called “stuffing” and could result in your site being considered spam and banished from a search engine database. Place keywords at the top of your pages and repeat them throughout the site.
• Include a “Contact Us” page that lists all the cities and counties you serve; geographic relevancy helps optimize the site in a more local way. Be sure to include the different variations people may search for (New York City and NYC).