There are many social media platforms available today, each with its own unique characteristics and users. Should you participate? What do you say? How do you say it? And how often? What’s a marketer to do?
Below is an overview of some of the more popular venues available to you and tips on how to use them:
Facebook. The first step is creating a Facebook Business Fan Page. Marketing through this medium is all about conversation. Facebook has a casual, friendly feel. It’s a place people go to relax and chat with friends, so keep your tone light, friendly and lively. Engage your audience through industry-related articles, images and videos.
Twitter. Twitter allows you to announce your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Tweet about your specials, discounts, and events. Be sure to retweet when a customer has something nice to say about you, and always answer people’s questions. Twitter is a marketing tool that revolves around communication, so be sure to interact as much as possible
LinkedIn. LinkedIn is a professional social media site. LinkedIn Groups provides an avenue for people in similar industries to share content. In addition, customers can recommend your business on your LinkedIn profile. Recommendations can help make your business appear more credible for new customers. Also, be sure to browse the “Questions” section of LinkedIn. By providing answers you can establish yourself as an expert in your industry.
Google+. Google+ provides a fun, casual environment. On Google+ you can upload and share photos, videos, links, and view all your +1s. With Google+ Circles, you can divide your followers into smaller groups, enabling you to select who you want to share what information with. For example, you might create a “loyal customer” circle, and share special discounts and exclusive offers only with that group. Hangouts provides a venue for sharing video. Try hosting a “how-to” video conference on some aspect of your business.
Pinterest. Pinterest is an image-centered platform and is ideal for retail, but others can benefit as well. Pinterest allows small businesses to showcase their own product offerings while also developing their own personality.
YouTube. YouTube is the number one place for creating video content, and the second most widely used search engine on the Web. You want to be there. Focus on creating useful, instructive “how-to” videos. “How-to” videos also have the added benefit of increasing the ranking on Google searches.
Need help creating a social media strategy? Contact us. We have the expertise to keep you social.