If you’ve been in any large city centers recently, you may have seen the phenomenon known as “pop-up retail.” Taking shape in empty retail space or tucked into open public spaces, these temporary consumer outlets are a new take on the brick and mortar store. Under domes, inside temporary shelters or on portable platforms, brands are taking their consumer message to their audience.
According to Cradlepoint, Target was a pioneer in the pop-up merchandising concept, with their 1,500 square foot store in NYC’s Rockefeller Center. For five weeks in 2003, the retailer showcased their new line from designer Isaac Mizrahi. Gap, Adidas, Sony Ericsson and Nike are just some of the big-name retailers following suit and actively engaging with the public. (Source: Cradlepoint, Trends in Pop-Up Retail: Creative Merchandising Driven by Dependable Mobile Connectivity, 2012). Continue Reading →
Do you want to get noticed by the media, increase traffic to your website, attract new customers and be seen as “the expert” in your field? And, do it for free or little cost?
Earlier this month we talked about 
When your in-house team finds itself with a skill gap or a resource issue, outsourcing is an increasingly viable solution to getting the work done. Many small to medium-sized business lack the budget to keep a full-time marketing team busy. That doesn’t mean they don’t have need of high quality marketing services to meet their business goals. The solution? Work with an out-of-house provider who can be an important part of your team to get the work done.
Mobile devices are rapidly replacing traditional desktop computers as the preferred platforms for local search, information sharing and driving directions. With more than half of all North Americans owning and using smartphones, experts predict mobile search will surpass desktop usage by the end of this year.1
Effective marketing is a multi-channel experience. The vast majority of your customers will engage with your brand message over several different channels before making the decision to purchase.
Everybody likes packages; the anticipation of what’s inside, especially when it’s unexpected, creates an irresistible urge to rip that package open. In the world of the direct marketing, getting recipients to open what we send is job one.
