Nowadays you’re probably seeing QR or quick response codes and other two-dimensional barcodes on all sorts of printed materials – from direct mail pieces to brochures to POP displays and more. And, for good reason.
By employing these small square grids of typically black modules on white backgrounds, a lot of marketers are seeing green – as in increased responses and higher sales.
Why? It’s no secret: QR codes are readable by most smartphones. And by holding up their iPhone or Android to them for scanning, users can instantly call to their screens just the kind of information you’d like them to see. Like a discount coupon or other special offer. A landing page that showcases a favorable product or service comparison. Contest entries or giveaways. Promotional or informational videos. A Facebook or Twitter page. Or a link to the nearest retailer who carries your products.
With benefits like these, shoppers as well as marketers are catching on to these 21st century barcodes. Eighty-three percent of North American consumers are aware of QR codes, and 47% of those have used their mobile device to scan one, says Brand Spark International.