Many businesses and organizations today are enamored with “inbound marketing.” Web-focused, it capitalizes on consumer reliance on search engines and social media to influence brand awareness and preference.
But what about “outbound marketing?” Centered on demand generation, its strategies include broadcast, email, outdoor, print, telesales, trade shows and other outreach methods.
So, inbound or outbound, which do you choose? We recommend both. Many marketers are, in fact, successfully “marrying” the two disciplines to drive greater results.
Here are examples of outbound tactics that can “humanize” you to prospects identified through your inbound efforts. Best of all, it doesn’t take costly broadcast commercials or print ads for you to reap the rewards:
- Pick up the phone and make a call; after all, the price is right. Before dialing, be sure to draft a script and practice reading it in a conversational tone. Call between 8:00 and 9:00 a.m. or 4:00 and 5:00 p.m. when prospects may be least busy. And consider an incentive such as special offer or a contest for prizes.
- Take advantage of cost-effective email marketing. To those that have opted in for ongoing communications via your Web or social media “inbound” efforts, email marketing remains a viable way to maintain relationships and nurture leads on a large scale.
- Benefit by participating in trade shows. They represent a great opportunity for you to literally reach out to prospects, shake their hands, and establish face-to-face relationships not achievable online. Conversely, the events themselves play a significant role in promoting new “inbound” relationships!
For expert assistance in inbound marketing, outbound marketing or both, please give us a call.