Near field communications (NFC) is a type of contact-less communication between devices like smartphones or tablets. With it, users can simply wave a smartphone over a NFC-compatible device to send information.
NFC is considered by many a vast improvement over QR codes, which require downloading an app and uploading a bar code to access content that goes beyond a Web page. NFC enables smartphone users to access content and interact with a brand more seamlessly. All the user has to do is tap the smartphone on any NFC-compatible poster, magazine ad, POS, direct mailer or promotional item to gain instant access to a world of rich media and content.
Popular already, NFC is about to gain a huge push. The recently introduced Apple iPhone 6 will feature a near field communications chip and serve as an “electronic wallet,” thereby minimizing the need for credit cards.
Ignore NFC at you own risk! Transparency Market Research published a report in October, 2014 predicting that the global near field communication market, which was valued $1.068 billion in 2012, is expected to reach $20.01 billion by 2018 – expanding at an eye-popping 43.7% compound annual growth rate during the forecast period!
To take advantage of the new opportunities in NFC, call us ASAP! We can help get you up to speed!